One of the Mid-Atlantic States, the tiny state of New Jersey is often overshadowed by neighbouring New York City. Travelling south on the New Jersey Turnpike toll road from New York, visitors will be stuck with the picture of popular imagination that has been the brunt of jokes with many an on-stage comedian.

The ugly highway, traversing an industrial landscape of grey, smoking chimneys and factories, and passing bleak cities like Newark and the state capital of Trenton, does little to encourage visitors, while even the songs of Bruce Springsteen describe his birthplace in disparaging terms.

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